HighLevel vs Keap Which CRM is Best for Your Business?

Customer Relationship Management (CRM) is more than just about managing contacts. It’s about automating workflows, generating leads, and delivering seamless client experiences.

While Keap offers a basic suite of tools, HighLevel stands out with advanced automation, unlimited scalability, and white-label options that empower agencies to grow without limits. So if you’re tired of outgrowing your CRM or paying more as you scale, it’s time to explore a solution that grows with you.

A Complete Feature Comparison: HighLevel vs. Keap

When it comes to choosing the right platform, every feature matters. HighLevel and Keap both offer valuable tools to help your agency or small business thrive, but in the end, HighLevel is the top choice to help you grow smarter, not harder.

Feature	Keap
White-Label Options	Not available	Fully customizable SaaS platform for agencies
CRM	Easy-to-use, ideal for small teams	Advanced CRM with lead management and segmentation
Automation	Simple pre-built automation campaigns	Custom workflows for campaigns, lead nurturing, and more
2-Way SMS & Calls	Limited to broadcast text messaging	Integrated SMS, call tracking, and conversation history
Email Marketing	Basic tools for email campaigns	Powerful templates, dynamic content, and automation
Sales Pipeline	Basic visual pipelines	Customizable sales funnels with detailed reporting
Landing Pages	Simple drag-and-drop builder	Drag-and-drop editor with advanced customization
Support	US-based phone and chat support	24/7 live chat, email, and concierge migration
Pricing Model	All-inclusive base pricing that quickly rises with new users and contacts	Fixed Tiered pricing with usage fees and à la carte options for added features

Specifically designed to help agencies and growth-minded businesses like yours, HighLevel offers a flexibility and scalability that Keap simply can’t match. From white-label options to advanced automation, it’s a platform built to evolve with your business and empower your success.

Build, Manage, and Grow with HighLevel

The Power to Scale

With white-label options, you can build your own SaaS empire and generate recurring revenue.

All-in-One Platform

Manage your CRM, marketing, and automation in one powerful and versatile platform.

Customizable for Growth

HighLevel evolves with your business, offering features you can tailor to fit your needs.

Better CRM for Agencies & Small Businesses: HighLevel vs Keap

Finding the right CRM can make or break your business. And for agencies and small businesses, the ideal platform should offer flexibility, scalability, and cost-effective tools that help you grow.

Plan	Keap	HighLevel Starter	HighLevel Unlimited	HighLevel Unlimited
Price	$299/mo	$97/mo	$297/mo	$497/mo
Users	2 users ($39 per additional user)	Unlimited	Unlimited	Unlimited
Contacts	1,500 (Price increases as you add more contacts)	Unlimited	Unlimited	Unlimited
Sub-Accounts	1	3	Unlimited	Unlimited

HighLevel keeps things simple with unlimited users and contacts included in every plan. No matter how much your business grows, your team can scale effortlessly without worrying about additional costs.

HighLevel’s ROI Advantage

Despite the single-price plan, Keap’s rates quickly escalate as you add more users and contacts. HighLevel offers you unlimited users and contacts across all its plans, empowering your team without breaking the bank.

Unlimited Value

Pay once and scale without limits on users, contacts, or features.

Customization for Agencies

Rebrand the HighLevel platform as your own to build authority and trust.

Affordable Scalability

Keep your budget simple and predictable with HighLevel’s flat rate.

A Complete Feature Comparison: HighLevel vs. Keap

At first glance, HighLevel and Keap appear to have very similar pricing plans. However, when it comes to affordability and value, HighLevel delivers unlimited potential at a fraction of the cost?

Feature	Keap
Platform	Limited users and tiered pricing based on contacts	All-in-one solution with unlimited users and contacts
White-Label Capabilities	Not available	Full white-labeling for agencies to rebrand and resell
Pricing	Starts at $299/month for 2 users and 1,500 contacts	Starts at $97/month, with flat-rate scalability
Automation	Basic automation for lead follow-up	Advanced automation for marketing, sales, and workflows
AI Integration	AI Content & Automation Assistants	AI-powered answering services, content creation, advanced automation, and sales tools
Client Management	Standard CRM with limited reporting options	Comprehensive CRM with advanced reporting and tracking
Lead Management	Lead capture and basic follow-up	Robust tools for capturing, nurturing, and converting leads

At first glance, HighLevel and Keap appear to have very similar pricing plans. However, when it comes to affordability and value, HighLevel delivers unlimited potential at a fraction of the cost?

Automate, Innovate, and Dominate with HighLevel

Flat-Rate Pricing

Plans include unlimited users and contacts, ideal for scaling businesses.

Agency Ready

White-labeling capabilities enable agencies to rebrand, resell, and generate revenue.

Advanced Automation

Simplifies complex workflows across marketing and sales.

Why Consider HighLevel as an Alternative to Keap?

HighLevel offers a tailored solution for agencies and small businesses looking to simplify operations, enhance client services, and grow revenue. Here's why it’s the smarter choice:

All-in-One Platform

Consolidate your tools with HighLevel’s comprehensive features, including CRM, email and SMS marketing, sales pipelines, landing pages, and appointment scheduling. It’s everything you need under one roof.

Flat-Rate Pricing

Scale your business without worrying about rising costs by taking advantage of HighLevel’s unlimited users and contacts.

White-Label Opportunities

HighLevel lets agencies rebrand the platform and resell it to clients, unlocking lucrative new revenue streams.

Advanced Automation

HighLevel supports complex workflows across marketing, sales, and client management, saving time and boosting efficiency.

Smarter AI Tools

HighLevel’s AI-powered solutions help you with lead engagement, answering services, content creation, and more.

Customer Testimonials

Frequently Asked Questions

Do I need technical skills to use HighLevel?

Not at all! HighLevel’s intuitive design and drag-and-drop features make it simple to use, even if you’re not a tech expert.

Can I try HighLevel before committing?

Absolutely! Start with a 14-day free trial to explore all its powerful features.

How long does it take to set up HighLevel?

You can get started in minutes, and our 24/7 support team is here to help if you need guidance.

How does HighLevel’s pricing work?

HighLevel offers flat-rate pricing, which means unlimited users and contacts without additional costs as your business grows. However, there are some usage fees and separate fees for some add-on features.

What’s included in the free trial?

Everything! You’ll have full access to all features, so you can experience the platform’s full potential (usage surcharges may apply).

Can I switch plans later?

Yes! You can upgrade or change plans anytime to suit your needs.

Does HighLevel support automation?

Yes, HighLevel offers advanced automation for marketing, sales, and operations to save time and boost efficiency.

Can I white-label HighLevel?

You bet! HighLevel lets agencies rebrand the platform and sell it as their own, creating new revenue streams.

Is HighLevel compatible with other tools?

Yes, HighLevel integrates seamlessly with popular apps and platforms, keeping everything connected.

Does HighLevel include email and SMS marketing?

Absolutely! You can send campaigns, automated follow-ups, and even two-way SMS messaging directly from the platform for a nominal cost.

What kind of customer support does HighLevel offer?

We provide 24/7 live chat, email support, and access to a vibrant online community to ensure you’re always supported.

Is training available for new users?

Yes, we offer onboarding sessions, tutorials, and a knowledge base to help you hit the ground running.

Can I get help migrating from another platform?

Yes! Our team provides concierge migration services to make your transition smooth and stress-free.

Can HighLevel help with lead generation?

Yes! HighLevel offers tools like landing pages, forms, and automated workflows to capture and convert leads.

What AI features does HighLevel offer?

HighLevel includes premium add-ons like AI-powered answering services, automated lead follow-ups, and tools to enhance customer engagement.

Does HighLevel offer analytics and reporting?

Yes, you’ll find built-in reporting dashboards to track performance, predict revenue, and identify bottlenecks.

Is HighLevel secure?

Yes, HighLevel uses top-tier security protocols to keep your data safe and private.

Is HighLevel reliable for high-volume businesses?

Absolutely! HighLevel is built to handle large-scale operations, ensuring your business runs smoothly, no matter the size.

Ready to Go HighLevel?

It’s time to ditch limits, high costs, and outdated tools. HighLevel offers everything you need to grow, streamline, and scale, at a price that makes sense for your business.

With unlimited users, powerful automation, white-label capabilities, and cutting-edge AI, HighLevel is built to help agencies and small businesses thrive.

Start your 14-day free trial today and see why more than 60,000 businesses trust HighLevel to elevate their marketing, simplify their workflows, and generate more leads.